5 Tips for Bloggers to Create Successful Brand Partnerships

IFB recently published their 5 Essential Elements for a Successful Brand Partnership, available here. To recap, whether you are a brand or a blogger, you should:

1) Be clear on who you are, what you stand for, and what value you are adding to your audience. This can be accomplished through engaging, entertaining, and useful content.
2) Connect face-to-face and collaborate. Research your potential partner, share initial ideas, and confirm that there is a genuine connection.
3) Do not limit yourself to one industry or category. Diversifying opens you to an audience that you may never have been exposed to previously.
4) Be clear on what you’re looking for, especially when it comes to compensation, gifted products, and exposure.
5) Make sure you have a contract. Specify dates, the number of blog and social media posts, who is creating the content, the type of content being shared and where, etc.

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