TEXWORLD USA 2014

Day 2 – TEXWORLD USA 2014

The seminar “How to Market Your Fashion Business in Today’s Cluttered World” offered insights into the latest approaches to online and offline marketing.  Speaker Melissa Hall, a consultant and the founder of The Emerging Designer fashion network, provided advice including approaches and tactics to help brands to break through in their fields.

The seminar “Textiles and the Federal Trade Commission” walked participants through the latest developments in FTC rules governing labeling and advertising, including fiber content and country-of-origin requirements. FTC attorney Robert Frisby helped demystify the recent amendments to the Textile Rules, which went into effect in May.  The amendments clarify certain provisions and allow certain hang-tags that do not disclose a product’s full fiber content, among other features.  Mr. Frisby also discussed rules addressing care labeling, wool products and fur products.

To watch a video of this presentation, click here.

For more information about FTC labeling requirements, click here to see the handbook, “Threading Your Way Through the Labeling Requirements Under the Textile and Wool Acts,” published by the FTC.